THE PRESUMED IMPARTIALITY OF JOURNALISTIC DISCOURSE: IDEOLOGICAL POSITIONING IN APPROPRIATING THE DISCOURSE OF OTHERS1

This article engages with the discussion on the tension between objectivity and subjectivity in the field of journalism theory. Addressing the place of language in these studies, we propose that the modes of appropriating the discourse of the Other can be a way to reconcile this tension, as we raise the hypothesis that it is a mark of the socio-ideological positioning of the journalist-subject in relation to the object of utterance. Therefore, we begin with the concept of language from the Bakhtin Circle, examining the news from two of the most widely read newspapers in the State of Pernambuco – the Diário de Pernambuco and the Jornal do Commercio, respectively – which addresses Eduardo Campos, candidate to the presidency of Brazil in 2014. The analysis carried out shows that the means of appropriation of the discourse of the Other can serve to effect various meanings, and that, when appropriating the discourse of the Other, the journalist-subject does not give his place to the Other, but rather speaks together with him, demonstrating ideological positioning in the news item.

KEYWORDS:
Journalistic discourse; Appropriation of the discourse of the other; Socioideological positioning

Authorship

André Cordeiro dos Santos

Federal University of Alagoas (UFAL), Letters and Linguistic Department, Maceió – AL – Brazil. Doctorate Student in the Postgraduate Program in Letters and Linguistics rdnao@hotmail.comFederal University of Alagoas (UFAL), Letters and Linguistic Department, Maceió – AL – Brazil. Doctorate Student in the Postgraduate Program in Letters and Linguistics rdnao@hotmail.comBrazilMaceió, AL, BrazilFederal University of Alagoas (UFAL), Letters and Linguistic Department, Maceió – AL – Brazil. Doctorate Student in the Postgraduate Program in Letters and Linguistics rdnao@hotmail.com

Siane Gois Cavalcanti Rodrigues

Federal University of Pernambuco (UFPE), Arts and Communication Center, Recife – PE – Brazil. Associate Professor of Letters Department sianegois@yahoo.com.brFederal University of Pernambuco (UFPE), Arts and Communication Center, Recife – PE – Brazil. Associate Professor of Letters Department sianegois@yahoo.com.brBrazilRecife, PE, BrazilFederal University of Pernambuco (UFPE), Arts and Communication Center, Recife – PE – Brazil. Associate Professor of Letters Department sianegois@yahoo.com.br

SCIMAGO INSTITUTIONS RANKINGS

Figures

Figures (11)

Thumbnail

Figure 1
DP headline¹⁴ 13 Original: “A notícia é o resultado da interação simultaneamente histórica e presente de forças de matriz pessoal, social (organizacional e extra-organizacional), ideológica, cultural, do meio físico e dos dispositivos tecnológicos, tendo efeitos cognitivos, afetivos e comportamentais sobre as pessoas, o que por sua vez produz efeitos de mudança ou permanência e de formação de referências sobre as sociedades, as culturas e as civilizações.” (SOUSA, 2002, p. 9-10).

Thumbnail

Figure 2
Image from the DC

Thumbnail

Figure 3
DP news excerpt¹⁶ 16 The informer Alberto Yousseff affirmed in testimony of the plea bargain in the Operation Car-Wash that the former governor of Pernambuco, Eduardo Campos (PSB) – killed in an airplane accident in August of last year – received between 2010 and 2011, R$10 million in kickbacks from the Contest contract. Founded by the enterprises Odebrecht and OAS, the consortium was responsible for the execution of Refinery work in Abreu and Lima. According to Youssef, the goal of the kickback destined to Eduardo Campos was to keep the government of Pernambuco from creating difficulties in their work projects.

Thumbnail

Figure 4
Excerpt 2 from DP¹⁷ 17 The dealer also sffirms that the Federal Deputy of Pernambuco, Eduardo da Fonte (PP) and senator Ciro Nogeuira (lPP-PI) received between 2010 and 2011 kickbacks in undetermined amounts, paid by the contractor Queiroz Galvão in contract for the installation of pipelines in Abreu and Lima. The contract that refers to this service is around R$2.7 billion. The former president of the Brazilian Social Democratic Party (PSDB), the Pernambucan Sérgio Guerra would also have been among the beneficiaries of the kickback paid by Queiroz Galvão. The tucano (member of the PSDB) received, according to Youssef, a part of the R$10 million allocated to stop the process of the CPI of Petrobras. Costing R$18 billion, the Abreu and Lima Refinery is the most expensive project underway in Brazil.

Thumbnail

Figure 5
Third excerpt from the DP¹⁸ 18 PSB (Brazilian Socialist Party) and the Campos family deny – In a note released by the newspaper Folha de São Paulo, the family of Eduardo Campos and the PSB affirm to repel “vehemently the attempt to involve a person that is not there to defend himself”. The note further affirms that “everyone knows” that Petrobas is responsible for the execution of the work “with contracts made by the director of the firm, without any connection whatsoever with the government of Pernambuco”. The deputy Eduardo da Fonte (PP) affirmed being unaware of the facts cited by Youssef and trusted in Justice. The PSDB [Brazilian Social Democratic Party], the political party of the former senator Sérgio Guerra, said that he maintains his position “in defense of the Operation Car-wash investigations”, and hopes that those responsible for the extortion of billions of Petrobras resources are identified and punished.

Thumbnail

Figure 6
Title and lead of the JC news item¹⁹ 19 Informer affirms in testimony that Eduardo Campos would have received R$10million in kickbacks. The kickbacks would have been paid by the Queiroz Galvão, Odebrecht and OAS enterprises, in contracts for refinery projects at Abreu and Lima. The former senator Sérgio Guerra (PSDB) and deputy Eduardo da Fonte (PP), were also named.

Thumbnail

Figure 7
Image from the news item in JC

Thumbnail

Figure 8
Excerpt from the JC news²⁰ 20 The informer Alberto Youssef, one of the most emblematic key elements of the Operation Car-wash, which investigates extortion schemes in Petrobras, affirmed in plea bargaining testimonies that the former governor of Pernambuco, Eduardo Campos (PSB), killed in an airline disaster last year, the former president of PSDB, S[ergio Guerra, who died in 2014, and the deputy Eduardo da Fonte (PP-PE) would have received kickbacks in contracts from Abreu and Lima refinery projects. The informer detailed two specific cases, in which more than R$40million were moved to, among other measures, impede the creation of a CPI involving the State. The information was released by the Folha de São Paulo newspaper.

Thumbnail

Figure 9
Excerpt 2 from JC²¹ 21 In his testimony, the informer affirmed that Eduardo Campos would have received, between 2010 and 2011, R$10million in kickbacks from the Odebrecht and OAS enterprises for the installation of the processing units in Abreu and Lima. Eduardo Campos would have received this amount to prevent difficulties in carrying out negotiations. The total amount was R$30 million, which was divided between the former governor, Paulo Roberto Costa and the PP. The kickback would have been delivered to Eduardo Campos in Recife.

Thumbnail

Figure 10
Excerpt 3 of the JC news²² 22 Besides the Pernambucan politicians, the informer also involved the senator Ciro Nogueira (PP-PI), and Petrobras’ former director of supplies, Paulo Roberto Costa, who is incarcerated. Youssef affirmed that Nogueira and Fonte would have received kickbacks, between 2010 and 2011, from the contractor Queiroz Galvãp to formalize a contract for the installation of pipelines at the Abreu and Lima refinery. At the time, both Queiroz Galvão and the accused signed the contract in the amount of R$2.7 billion to install the piplines.

Thumbnail

Figure 11
Excerpt 4 of the JC news²³ 23 The contract would have been signed in Rio de Janeiro, in the presence of a representative of Queiroz Galvão, Paulo Roberto Costa, the former president of the PP, José Janene, killed in 2010, the former assessor for the the PP, João Genu and Youssef himself. In the negotiation, the contractor was pressured to speed up the law suits, under the threat of a CPI (Parlamentary Inquiry Commission) from Petrobras, at the time urged by the opposition. The operator of the scheme was Fernando Soares, also imprisoned by the Car wash operation. Part of the bribe was paid in official donations to the politicians and the other destined to Youssef, who passed it on to Ciro Nogueira and Eduardo da Fonte. Sérgio Guerra enters the story to stop the carrying out to s CPI on the State. For this, the former senator would receive R$10 million.

Figure 1 DP headline¹⁴ 13 Original: “A notícia é o resultado da interação simultaneamente histórica e presente de forças de matriz pessoal, social (organizacional e extra-organizacional), ideológica, cultural, do meio físico e dos dispositivos tecnológicos, tendo efeitos cognitivos, afetivos e comportamentais sobre as pessoas, o que por sua vez produz efeitos de mudança ou permanência e de formação de referências sobre as sociedades, as culturas e as civilizações.” (SOUSA, 2002, p. 9-10).

Source: (YOUSSEF…, 2015YOUSSEF afirma que Eduardo Campos recebeu R$ 10 milhões de propina pagos por empreiteiras. Diário de Pernambuco, Recife, 03 mar. 2015. Available in: <http://www.diariodepernambuco.com.br/app/noticia/politica/2015/03/03/interna_politica,563859/youssef-afirma-que-eduardo-campos-recebeu-r-10-milhoes-de-propina-pagos-por-empreiteiras.shtml>. Access on: 29 Nov. 2017.
http://www.diariodepernambuco.com.br/app... ).

Figure 2 Image from the DC

Figure 3 DP news excerpt¹⁶ 16 The informer Alberto Yousseff affirmed in testimony of the plea bargain in the Operation Car-Wash that the former governor of Pernambuco, Eduardo Campos (PSB) – killed in an airplane accident in August of last year – received between 2010 and 2011, R$10 million in kickbacks from the Contest contract. Founded by the enterprises Odebrecht and OAS, the consortium was responsible for the execution of Refinery work in Abreu and Lima. According to Youssef, the goal of the kickback destined to Eduardo Campos was to keep the government of Pernambuco from creating difficulties in their work projects.

Figure 4 Excerpt 2 from DP¹⁷ 17 The dealer also sffirms that the Federal Deputy of Pernambuco, Eduardo da Fonte (PP) and senator Ciro Nogeuira (lPP-PI) received between 2010 and 2011 kickbacks in undetermined amounts, paid by the contractor Queiroz Galvão in contract for the installation of pipelines in Abreu and Lima. The contract that refers to this service is around R$2.7 billion. The former president of the Brazilian Social Democratic Party (PSDB), the Pernambucan Sérgio Guerra would also have been among the beneficiaries of the kickback paid by Queiroz Galvão. The tucano (member of the PSDB) received, according to Youssef, a part of the R$10 million allocated to stop the process of the CPI of Petrobras. Costing R$18 billion, the Abreu and Lima Refinery is the most expensive project underway in Brazil.

Figure 5 Third excerpt from the DP¹⁸ 18 PSB (Brazilian Socialist Party) and the Campos family deny – In a note released by the newspaper Folha de São Paulo, the family of Eduardo Campos and the PSB affirm to repel “vehemently the attempt to involve a person that is not there to defend himself”. The note further affirms that “everyone knows” that Petrobas is responsible for the execution of the work “with contracts made by the director of the firm, without any connection whatsoever with the government of Pernambuco”. The deputy Eduardo da Fonte (PP) affirmed being unaware of the facts cited by Youssef and trusted in Justice. The PSDB [Brazilian Social Democratic Party], the political party of the former senator Sérgio Guerra, said that he maintains his position “in defense of the Operation Car-wash investigations”, and hopes that those responsible for the extortion of billions of Petrobras resources are identified and punished.

Figure 6 Title and lead of the JC news item¹⁹ 19 Informer affirms in testimony that Eduardo Campos would have received R$10million in kickbacks. The kickbacks would have been paid by the Queiroz Galvão, Odebrecht and OAS enterprises, in contracts for refinery projects at Abreu and Lima. The former senator Sérgio Guerra (PSDB) and deputy Eduardo da Fonte (PP), were also named.

Source: (DOLEIRO…, 2015DOLEIRO afirma em depoimento que Eduardo Campos teria recebido R$ 10 milhões em propina. Jornal do Commercio, Recife, 03 mar. 2015. Available in: <http://jconline.ne10.uol.com.br/canal/politica/pernambuco/noticia/2015/03/03/doleiro-afirma-em-depoimento-que-eduardo-campos-teria-recebido-r-10-milhoes-em-propina-170541.php>. Access on: 29 Nov. 2017.
http://jconline.ne10.uol.com.br/canal/po... ).

Figure 7 Image from the news item in JC

Figure 8 Excerpt from the JC news²⁰ 20 The informer Alberto Youssef, one of the most emblematic key elements of the Operation Car-wash, which investigates extortion schemes in Petrobras, affirmed in plea bargaining testimonies that the former governor of Pernambuco, Eduardo Campos (PSB), killed in an airline disaster last year, the former president of PSDB, S[ergio Guerra, who died in 2014, and the deputy Eduardo da Fonte (PP-PE) would have received kickbacks in contracts from Abreu and Lima refinery projects. The informer detailed two specific cases, in which more than R$40million were moved to, among other measures, impede the creation of a CPI involving the State. The information was released by the Folha de São Paulo newspaper.

Figure 9 Excerpt 2 from JC²¹ 21 In his testimony, the informer affirmed that Eduardo Campos would have received, between 2010 and 2011, R$10million in kickbacks from the Odebrecht and OAS enterprises for the installation of the processing units in Abreu and Lima. Eduardo Campos would have received this amount to prevent difficulties in carrying out negotiations. The total amount was R$30 million, which was divided between the former governor, Paulo Roberto Costa and the PP. The kickback would have been delivered to Eduardo Campos in Recife.

Figure 10 Excerpt 3 of the JC news²² 22 Besides the Pernambucan politicians, the informer also involved the senator Ciro Nogueira (PP-PI), and Petrobras’ former director of supplies, Paulo Roberto Costa, who is incarcerated. Youssef affirmed that Nogueira and Fonte would have received kickbacks, between 2010 and 2011, from the contractor Queiroz Galvãp to formalize a contract for the installation of pipelines at the Abreu and Lima refinery. At the time, both Queiroz Galvão and the accused signed the contract in the amount of R$2.7 billion to install the piplines.

Figure 11 Excerpt 4 of the JC news²³ 23 The contract would have been signed in Rio de Janeiro, in the presence of a representative of Queiroz Galvão, Paulo Roberto Costa, the former president of the PP, José Janene, killed in 2010, the former assessor for the the PP, João Genu and Youssef himself. In the negotiation, the contractor was pressured to speed up the law suits, under the threat of a CPI (Parlamentary Inquiry Commission) from Petrobras, at the time urged by the opposition. The operator of the scheme was Fernando Soares, also imprisoned by the Car wash operation. Part of the bribe was paid in official donations to the politicians and the other destined to Youssef, who passed it on to Ciro Nogueira and Eduardo da Fonte. Sérgio Guerra enters the story to stop the carrying out to s CPI on the State. For this, the former senator would receive R$10 million.

How to cite

copy

Universidade Estadual Paulista Júlio de Mesquita Filho Rua Quirino de Andrade, 215, 01049-010 São Paulo - SP, Tel. (55 11) 5627-0233 - São Paulo - SP - Brazil
E-mail: alfa@unesp.br

Acompanhe os números deste periódico no seu leitor de RSS

Versão para download de PDF

PDF

Português
Inglês

Versões e tradução automática

Versão original do texto

English
Português

Tradução automática

Google Translator
Microsoft Translator

Como citar

RIS

BIBTEX

Outros formatos de citação e exportação:

SciELO - Scientific Electronic Library Online
Rua Dr. Diogo de Faria, 1087 – 9º andar – Vila Clementino 04037-003 São Paulo/SP - Brasil
E-mail: scielo@scielo.org