This article aims to present ideas about the forms and volumes of the refined earthenwares produced, and consumed, in São Paulo city, during 1913 and 1937. For such, we analyze the Petybon archaeological collection, recovered from an urban archaeological site at the neighborhood of Lapa, Água Branca/Vila Romana region. We assume that the diversity of the refined earthenwares forms dialogue with the modernity projects thought to São Paulo, and the consumers demand whose many cultural practices had influenced the ceramic production by the Santa Catharina Pottery Factory and Matarazzo Factories United Industries.
Historical Archaeology; Refined earthenware; Factories; São Paulo
