The study aimed to describe the experience of the Group for Study and Research on Men and Health, Federal University of Paraíba, as it developed health education activities during the first State Week of Attention to Men's Health, held at the institution's Center for Health Sciences, in order to contribute to the implementation of the National Policy for Integral Attention to Men's Health. During this process, important self-care deficits were discovered in this clientele, which have implications for determining the high rates of morbidity and mortality in men, demanding concrete actions and effective managers, professionals and education institutions, aiming at more effective inclusion this population segment in the services of Primary Health Care.
Men's health; Health education; Primary prevention