OBJECTIVE: To analyze health policies for the program Family's Health (FH), focusing on access to services and goods necessaries to improve the quality of life; also focusing on the population defense of their health. METHODS: Was assumed that health policies were contradictory when related to welfare models applied to the health scenario. We conducted a research study of the type documentary on four documents of the Ministry of Health (valid from 1994 to 2007), instituting specific policy proposals for the FH program or that contain implications for basic care. Was adopted the thematic content analysis. RESULTS: The health promotion is a precept and a strategic FH area, and covers: participation in inter-sector practices, analysis of social, sanitary and family situations, planning actions, encouraging participation and social control, among others. CONCLUSIONS: Into the promotional activities are not emphasized the mentioned policies, which overall express the predominant health care model patterned in the disease prevention.
Family Health Program; Health policy; Health promotion; Quality of health care; Health services accessibility