ABSTRACT
The purpose of the study was to determine the role and place of zhyrau poetry in world literature. The leading method in the course of the study was the method of direct analysis, which made it possible to study the phenomenon of zhyrau, its history of origin and formation, as well as the features of its application in literary creativity. In their songs, the zhyrau sang about the happy life of their people, their customs and everyday life. They praised beautiful girls and strong young men who will one day glorify the Kazakh people. Also, in the songs and poems there were historical campaigns, battles, which were an important part of the history of the people. Many poems and songs call for modesty, honesty, kindness, stigmatize greed, deceit, teach or just tell a story. Each work is a fragment from which the puzzle of the Kazakh culture is formed.
KEYWORDS:
Zhyrau; Cultural heritage; National literature; Kazakh culture