ABSTRACT
This article4 3 Texto no original: "Это был один из тех параметров, по которым он противостоял однообразию советских моделей внешности и моделей поведения". aims to introduce the concept of semiotic border in the oeuvre of the Russian semiotician Yuri Lotman (1922-1993) as well as the process of assimilation of foreign texts that occurs precisely in the border area. Based on this theoretical approach, we analyze cultural interrelations, such as the presence of the French language in Leo Tolstoy's novel War and Peace and the impact of jeans in Soviet culture.
KEYWORDS:
Yuri Lotman; Semiotics of Culture; Semiosphere; Border
