IMAG |
Imagem de país |
Mandler 1982Mandler, G. (1982). The Structure for Value: Accounting for Taste. In Clarke, M. S., Fiske, S. T. (Eds). Affect and Cognition: The 17th Carnegie Symposium on Cognition. Hillsdale: Erlbaum, 3-36.
Schema congruity
|
Ayrosa 2002Ayrosa, E. A. T. (2002). Validation of a scale to measure country image in Brazil. The Business Association of Latin American Studies
Annual Conference -
2002
(BALAS).
|
15 itens Likert 5 pontos |
AFIN |
Afinidade com país |
Fishbein, Ajzen 1975Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior, an introduction to theory and research. Reading: Addison-Wesley. Atitude |
Oberecker, Diamantopoulos 2011Oberecker, E. M., & Diamantopoulos, A. (2011). Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Journal of International Marketing, 19, 2, 45-72.
|
10 itens Intensidade 6 pontos |
ETNO |
Consumo Etnocêntrico |
Shimp, Sharma 1987Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research, XXIV, 280-289. CETSCALE |
Oberecker, Diamantopoulos 2011Oberecker, E. M., & Diamantopoulos, A. (2011). Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Journal of International Marketing, 19, 2, 45-72.
|
5 itens Likert 5 pontos |
PERS |
Personalidade de marca |
Big-Five
|
Geuens, Weijters, & De Wulf 2009Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing, 26, 2, 97-107.
|
12 itens Intensidade 7 pontos |
CONE |
Self-brand
Connection
|
Huffman et al. 2000Huffman, C., Ratneshwar, S., & Mick, D. G. (2000). Consumer goal structures and goal-determination processes: An integrative framework. In Ratneshwar S., Mick, D. G. , & Huffman, C. (Eds.). The why of consumption: Contemporary perspectives on consumer motives, goals, and desires. New York: Routledge, 9-35. Identidade social |
Escalas, Bettman 2003Escalas, J. E., & Bettman, J. R. (2003). You Are What They Eat: The Influence of Reference Groups on Consumer Connections to Brands. Journal of Consumer Psychology, 13, 3, 339-348.
|
7 itens Likert 5 pontos |
WILL |
Intenção de compra |
|
Putrevu, Lord 1994Putrevu, S., & Lord, K. R. (1994). Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions. Journal of Advertising, 23, 2, 77-90.
|
3 itens Likert 5 pontos |