Estrutura Intelectual da Orientação Exportadora em Marketing Internacional: Um Acoplamento Bibliométrico

Melese, Esubalew Moges; Kumar, Ajay

doi:10.15728/bbr.2023.1483.pt

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Article • BBR, Braz. Bus. Rev. 21 (3) • 2024 • https://doi.org/10.15728/bbr.2023.1483.pt copiar

Estrutura Intelectual da Orientação Exportadora em Marketing Internacional: Um Acoplamento Bibliométrico

Autoria SCIMAGO INSTITUTIONS RANKINGS

RESUMO

Este estudo tem como objetivo apresentar a estrutura da pesquisa de orientação para exportação e clusters ao longo de 10 anos de pesquisa. Foram utilizados 434 artigos da base de dados Scopus para a análise bibliométrica. Para analisar os dados extraídos, três técnicas bibliométricas foram aplicadas: Análise de citações, análise de palavras-chave e acoplamento bibliográfico. Os resultados mostram um aumento exponencial nas pesquisas sobre orientação à exportação. O estudo também revelou oito clusters com base nas publicações dos últimos dez anos. Os principais temas que surgiram relacionados à pesquisa de orientação para exportação incluem: Desempenho de marketing e orientação para a exportação, orientação para produtividade e eficiência da empresa, atualização local para global e orientação para exportação, política industrial, orientação para manufatura e exportação, tecnologia como estimulante de mudança, estratégia competitiva para orientação para exportação, coordenação da cadeia de valor. Permite ao pesquisador entender melhor os problemas mais comuns dos últimos 5 anos e relacionar esses problemas aos problemas atuais do mercado internacional.

Palavras-chave:
Orientação para exportação; análise bibliométrica; marketing internacional; acoplamento bibliométrico; análise de palavras-chave

País	Documentos	Citações	Força total do link
Estados Unidos	79	2060	36
Reino Unido	50	1845	31
Austrália	31	395	5
Índia	29	459	10
Canadá	22	708	17
Holanda	16	832	33
Alemanha	15	261	8
Federação Russa	15	20	1
Espanha	14	280	12
China	13	192	6
Malásia	11	63	2
Peru	11	162	0
Grécia	10	75	5
Coreia do Sul	10	105	7

Autores	Número de publicações	Citações total	Citações por publicação
Hessels J.	5	269	54
Kumar N.	3	217	72
Van Stel A.	3	170	57
O’farrell P.N.	3	114	38
Svejnar J.	3	114	38
Athukorala P.	3	96	32
Hill H.	3	90	30
Ahuja I.S.	3	47	16
Singla A.	3	47	16
Okpara J.O.	3	45	15
Prašnikar J.	3	39	13
Chakraborty D.	3	36	12
Rasiah R.	4	30	8
Smith S.M.	3	25	8
Lee K.	3	21	7

Revista	TP	TC	CPP	Cite score	SNIP	SJR
Applied Economics	7	107	15	2	0.872	0.483
Small Business Economics	7	320	46	10.7	3.101	2.63
World Development	7	300	43	-	-	-
Journal of Asia-Pacific Business	5	63	13	1.7	0.786	0.339
Journal of Development Economics	5	259	52	6.4	2.791	3.261
Sustainability (Switzerland)	5	10	2	-	-	-
Asian Economic Journal	4	74	19	1.2	0.532	0.214
Journal of International Business Studies	4	574	144	15.1	4.001	4.39
Singapore Economic Review	4	2	1	1.8	0.557	0.298
World Economy	4	66	17	2.6	1.243	0.78

Cluster No.	Tema do Cluster	Autores
Cluster 1	Desempenho de marketing e orientação para exportação	Capelleras et al. (2018Capelleras, J.-L., Martin-Sanchez, V., Rialp, J., & Shleha, W. (2018). Entrepreneurs’ export orientation and growth aspirations: The moderating role of individual human capital, studies on entrepreneurship, structural change and industrial dynamics. In G. Bosio, T. Minola, F. Origo& S. Tomelleri (Eds.), Rethinking entrepreneurial human capital (pp. 63-87). Springer. https://doi.org/10.1007/978-3-319-90548-8_4 https://doi.org/10.1007/978-3-319-90548-... ), Carreón-Gutiérrez e Saiz-Álvarez (2019Carreón-Gutiérrez, J. P., & Saiz-Álvarez, J. M. (2019). Product newness, low competition, recent technology, and export orientation as predictors for entrepreneurial growth aspirations. Sustainability, 11(20), 5818. https://doi.org/10.3390/su11205818 https://doi.org/10.3390/su11205818... ), Dubey e Das (2022Dubey, V. K., & Das, A. (2022). Role of governance on SME exports and performance. Journal of Research in Marketing and Entrepreneurship, 24(1), 39-74. https://doi.org/10.1108/JRME-08-2020-0109 https://doi.org/10.1108/JRME-08-2020-010... ), Fang e Zhang (2018Fang, C., & Zhang, J. (2018). Performance of green supply chain management: A systematic review and meta analysis. Journal of Cleaner Production, 183, 1064-1081. https://doi.org/10.1016/j.jclepro.2018.02.171 https://doi.org/10.1016/j.jclepro.2018.0... ), Huang e Verma (2018Huang, X., & Verma, A. (2018). Industry- and firm-level determinants of employment relations in China: A two-level analysis. International Journal of Human Resource Management, 29(2), 399-419. https://doi.org/10.1080/09585192.2016.1155165 https://doi.org/10.1080/09585192.2016.11... ), Lau et al. (2020Lau, A. K., Kajikawa, Y., & Sharif, N. (2020). The roles of supply network centralities in firm performance and the moderating effects of reputation and export-orientation. Production Planning & Control, 31(13), 1110-1127. https://doi.org/10.1080/09537287.2019.1700569 https://doi.org/10.1080/09537287.2019.17... ), Liston-Heyes e Heyes (2021Liston-Heyes, C., & Heyes, A. (2021). Is there evidence for export-led adoption of ISO 14001? A review of the literature using meta-regression. Business & Society, 60(3), 764-805. https://doi.org/10.1177/0007650319825856 https://doi.org/10.1177/0007650319825856... ), Nuryakin e Ardyan (2018Nuryakin, -., & Ardyan, E. (2018). SMEs’ marketing performance: The mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122-146. https://doi.org/10.1108/JRME-03-2016-0005 https://doi.org/10.1108/JRME-03-2016-000... ), Nyuur et al. (2018)
Cluster 2	Orientação para produtividade e eficiência da empresa	Amountzias (2019Amountzias, C. (2019). Pricing decisions and competitive conduct across manufacturing sectors: Evidence from 19 European Union manufacturing industries. Journal of Industry, Competition and Trade, 19(3), 413-440. https://doi.org/10.1007/s10842-019-00293-5 https://doi.org/10.1007/s10842-019-00293... ), Malikov et al. (2020Malikov, E., Zhao, S., & Kumbhakar, S. C. (2020). Estimation of firm-level productivity in the presence of exports: Evidence from China's manufacturing. Journal of Applied Econometrics, 35(4), 457-480.), Pilar et al. (2018Pilar, P. G., Marta, A. P., & Antonio, A. (2018). Profit efficiency and its determinants in small and medium-sized enterprises in Spain. BRQ Business Research Quarterly, 21(4), 238-250. https://doi.org/10.1016/j.brq.2018.08.003 https://doi.org/10.1016/j.brq.2018.08.00... ), Reznikova et al. (2018Reznikova, N., Osaulenko, O., & Panchenko, V. (2018). Indicators of international trade orientation of Ukraine in the context of assessment of the effectiveness of its export relations. Statistics in Transition New Series, 19(1), 119-134. https://doi.org/10.21307/stattrans-2018-007 https://doi.org/10.21307/stattrans-2018-... ), Roosevelt (2021Roosevelt, M. (2021). The politics of productivity: Differences in exporting firms across domestic contexts. Business and Politics, 23(2), 221-242. https://doi.org/10.1017/bap.2020.12 https://doi.org/10.1017/bap.2020.12... ), Setiawan et al. (2019Setiawan, M., Effendi, N., Heliati, R., & Waskito, A. S. A. (2019). Technical efficiency and its determinants in the Indonesian micro and small enterprises. Journal of Economic Studies, 46(6), 1157-1173. https://doi.org/10.1108/JES-08-2018-0298 https://doi.org/10.1108/JES-08-2018-0298... ), Shiferaw e Söderbom (2019Shiferaw, A., & Söderbom, M. (2019). The Ethiopian manufacturing sector productivity, export, and competitiveness. In F. Cheru, C. Cramer & A. Oqubay (Eds.), The oxford handbook of the Ethiopian economy (pp. 651-668). Oxford Academic.), Tzeremes (2019Tzeremes, N. G. (2019). Technological change, technological catch-up and export orientation: Evidence from Latin American Countries. Journal of Productivity Analysis, 52(1-3), 85-100. https://doi.org/10.1007/s11123-019-00566-5 https://doi.org/10.1007/s11123-019-00566... )
Cluster 3	Atualização local para global e orientação para exportação	Ali et al. (2018Ali, J., Yusuf, N., & Ali, T. (2018). International Export Orientation and Firm’s Performance: Evidence from enterprise survey data of India. Journal of Asia-Pacific Business, 19(4), 246-260. https://doi.org/10.1080/10599231.2018.1525248 https://doi.org/10.1080/10599231.2018.15... ), Fu et al. (2021Fu, R., Li, C., & Wang, L. (2021). Market power in the Irish beef processing industry. Sustainability, 13(11), 6453. https://doi.org/10.3390/su13116453 https://doi.org/10.3390/su13116453... ), Lee et al. (2021Lee, K., Qu, D., & Mao, Z. (2021). Global value chains, industrial policy, and industrial upgrading: Automotive sectors in Malaysia, Thailand, and China in comparison with Korea. European Journal of Development Research, 33(2), 275-303. https://doi.org/10.1057/s41287-020-00354-0 https://doi.org/10.1057/s41287-020-00354... ), Park-Poaps et al. (2021Park-Poaps, H., Bari, M. S., & Sarker, Z. W. (2021). Bangladeshi clothing manufacturers' technology adoption in the global free trade environment. Journal of Fashion Marketing and Management, 25(2), 354-370. https://doi.org/10.1108/JFMM-06-2020-0119 https://doi.org/10.1108/JFMM-06-2020-011... ), Pietrzak et al. (2020Pietrzak, M., Chlebicka, A., Kraciński, P., & Malak-Rawlikowska, A. (2020). Information asymmetry as a barrier in upgrading the position of local producers in the global value chain-Evidence from the apple sector in Poland. Sustainability, 12(19), 7857. https://doi.org/10.3390/su12197857 https://doi.org/10.3390/su12197857... ), Seenaiah e Rath (2018Seenaiah, K., & Rath, B. N. (2018). Determinants of innovation in selected manufacturing firms in India: Role of R&D and exports. Science, Technology and Society, 23(1), 65-84. https://doi.org/10.1177/09717218177444 https://doi.org/10.1177/09717218177444... )
Cluster 4	Política industrial, manufatura e orientação para exportação	Cherif e Hasanov (2020Cherif, R., & Hasanov, F. (2020). Principles of true industrial policy. Journal of Globalization and Development, 10(1), 20190034. https://doi.org/10.1515/jgd-2019-0034 https://doi.org/10.1515/jgd-2019-0034... ), Jones (2019Jones, L. P. (2019). Big business groups in South Korea: Causation, growth, and policies. In L.-J. Cho & Y. H. Kim (Eds.), Korea's Political Economy: An Institutional Perspective (pp. 499-527). Routledge.), Oqubay (2019Oqubay, A. (2019). The structure and performance of the Ethiopian manufacturing sector. The Oxford Handbook of the Ethiopian Economy, 630-650.)
Cluster 5	A tecnologia como um estímulo para a mudança	Singla et al. (2018aSingla, A., Ahuja, I. S., & Sethi, A. P. S. (2018a). Comparative analysis of technology push strategies influencing sustainable development in manufacturing industries using Topsis and Vikor Technique. International Journal for Quality Research, 12(1). https://doi.org/10.18421/IJQR12.01-08 https://doi.org/10.18421/IJQR12.01-08... ), Singla et al. (2018bSingla, A., Ahuja, I. S., & Sethi, A. P. S. (2018b). Technology push and demand pull practices for achieving sustainable development in manufacturing industries. Journal of Manufacturing Technology Management, 29(2), 240-272. https://doi.org/10.1108/JMTM-07-2017-0138 https://doi.org/10.1108/JMTM-07-2017-013... ), Singla et al. (2019Singla, A., Ahuja, I. S., & Sethi, A. S. (2019). An examination of effectiveness of technology push strategies for achieving sustainable development in manufacturing industries. Journal of Science and Technology Policy Management, 10(1), 73-101. https://doi.org/10.1108/JSTPM-10-2017-0048 https://doi.org/10.1108/JSTPM-10-2017-00... )
Cluster 6	Estratégia competitiva para exportação	Blazquez e Domenech (2018Blazquez, D., & Domenech, J. (2018). Web data mining for monitoring business export orientation. Technological and Economic Development of Economy, 24(2), 406-428. https://doi.org/10.3846/20294913.2016.1213193 https://doi.org/10.3846/20294913.2016.12... ), Dinh et al. (2019Dinh, H. P., Nguyen, P. V., & Hosseini, J. C. (2019). The impact of product diversification and capital structure on firm performance: Evidence from Vietnamese manufacturing enterprises. Journal for Global Business Advancement, 12(1), 95-116. https://doi.org/10.1504/JGBA.2019.10021554 https://doi.org/10.1504/JGBA.2019.100215... ), Yeung (2018Yeung, H. W.-C. (2018). Competing for transnational corporations? The regional operations of foreign firms in Hong Kong and Singapore. In I. G. Cook, M. A. Doel, R. Y. F. Li & Y. Wang (Eds.), Dynamic Asia: Business, trade and economic development in Pacific Asia (pp. 78-119). Routledge.)
Cluster 7	Coordenação da cadeia de valor	Keco et al. (2019Keco, R., Xhoxhi, O., Skreli, E., & Imami, D. (2019). To contract or not contract: Implications for farmer-buyer trading relation performance. International Journal on Food System Dynamics, 10(2), 151-161. https://doi.org/10.18461/ijfsd.v10i2.09 https://doi.org/10.18461/ijfsd.v10i2.09... ), Xhoxhi et al. (2020Xhoxhi, O., Stefanllari, A., Skreli, E., & Imami, D. (2020). How intermediaries' power affects contract farming decisions: Evidence from the medicinal and aromatic plant sector in Albania. Journal of Agribusiness in Developing and Emerging Economies, 10(5), 529-544. https://doi.org/10.1108/JADEE-03-2019-0035 https://doi.org/10.1108/JADEE-03-2019-00... )

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