Conscious Consumption (CC) |
Adapted from Straughan and Roberts (1999Straughan, RD, & Roberts, JA (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558-575. doi: 10.1108/07363769910297506 https://doi.org/10.1108/0736376991029750...
) and Grohmann et al. (2012Grohmann, MZ, Battistella, LF, Velter, NA, & Casasola, F (2012). Comportamento Ecologicamente Consciente do Consumidor: Adaptação da Escala ECCB para o Contexto Brasileiro. RGSA - Revista de Gestão Social e Ambiental, 6 (1), 102-116. doi: https://doi.org/10.24857/rgsa.v6i1.321 https://doi.org/10.24857/rgsa.v6i1.321...
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Recycling dimension |
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I try to buy fashion products made with sustainable material. |
CC_RD1 |
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I try to buy only fashion products that can be recycled. |
CC_RD2 |
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Whenever possible, I buy fashion products made with recycled material. |
CC_RD3 |
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I avoid buying fashion products with packaging that is not biodegradable. |
CC_RD4 |
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I avoid buying fashion products that have a lot of packaging. |
CC_RD5 |
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When possible, I always choose fashion products that cause less pollution. |
CC_RD6 |
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I always make an effort to reduce the use of fashion products made from scarce natural resources. |
CC_RD7 |
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I do not buy fashion products that harm the environment. |
CC_RD8 |
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Habit change dimension |
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When I have to choose between two identical fashion products, I always choose the one that is least harmful to other people and the environment. |
CC_HCD1 |
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I have already convinced friends or relatives not to buy fashion products that harm the environment. |
CC_HCD2 |
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When I know the possible damage that a fashion product can cause to the environment, I do not buy it. |
CC_HCD3 |
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I do not buy fashion products that can cause the extinction of some animal and plant species |
CC_HCD4 |
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I have already changed or stopped using fashion products for ecological reasons. |
CC_HCD5 |
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I do not buy fashion products manufactured or sold by companies that harm or disrespect the environment. |
CC_HCD6 |
Purchase of Green Products (PGP) |
Adapted from Chan (2001Chan, RYK (2001). Determinants of Chinese consumers’ green purchase behaviour. Psychology and Marketing, 18(4), 389-413. doi: https://doi.org/10.1002/mar.1013 https://doi.org/10.1002/mar.1013...
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I approve the idea of buying green fashion products. |
PGP01 |
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Buying green fashion products is a good idea. |
PGP02 |
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I have a favorable attitude toward buying a green version of a fashion product. |
PGP03 |
Perception of corporate social responsibility actions (PCSRA) |
Adapted from Maigan (2001Maigan, I (2001). Consumers’ Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. Journal of Business Ethics, 30 (1), 57-72. doi: https://doi.org/10.1023/A:1006433928640 https://doi.org/10.1023/A:1006433928640...
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I would pay more to buy fashion products from a socially responsible company. |
PCSRA01 |
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I consider the ethical reputation of companies when I buy something. |
PCSRA02 |
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I avoid buying fashion products from companies that have been involved in immoral actions. |
PCSRA03 |
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I would pay more to buy fashion products from a company that cares for the well-being of our society. |
PCSRA04 |
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If the price and quality of two fashion products were the same, I would buy from the company that has a socially responsible reputation. |
PCSRA05 |
Price Sensitivity (PS) |
Adapted from Vieira and Matos (2012Vieira, VA, & Matos, CA (2012). A influência da apresentação do preço sobre as avaliações dos clientes. Revista de Administração Contemporânea, 16 (4), 544-565. doi: https://doi.org/10.1590/S1415-65552012000400004 https://doi.org/10.1590/S1415-6555201200...
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The element that most influences my fashion buying decision is price. |
PS01 |
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The perception of a fair price is an important element in my decision to buy fashion products. |
PS02 |
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When buying a fashion product, I analyze the purchase cost-benefit. |
PS03 |
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The discounted price of a fashion product is a deciding factor in my purchase. |
PS04 |