Inovação Aberta |
Trata-se de um processo de inovação, ou estratégia adotada pelas empresas, que visa mediante a colaboração interna e externa, combinar competências para o desenvolvimento de produtos, serviços, processos ou modelos de negócios inovadores, capazes de gerar valor, potencializar o crescimento, conquistar mercados ou promover a sustentabilidade nos mercados em que atuam. A expectativa é de que a adoção desta estratégia influencie positivamente, ou impacte os resultados decorrentes das inovações, seja sob a perspectiva operacional ou financeira. |
OECD (1997)OECD. Oslo Manual: Proposed Guidelines for Collecting and Interpreting Technological Innovation Data, 2nd ed. Oslo: OECD, European Commission, Eurostat, 1997. Available at: <http://www.oecd-ilibrary.org/science-and-technology/proposed-guidelines-for-collecting-and-interpreting-technological-innovation-data_9789264192263-en>. Accessed June 2017. http://www.oecd-ilibrary.org/science-and...
; OECD( 2005)OECD. Oslo Manual: Guidelines for collecting and interpreting innovation data, 3rd ed. Oslo: OECD, European Commission, Eurostat, 2005. Available at: <http://www.oecd-ilibrary.org/science-and-technology/oslo-manual_9789264013100-em>. Accessed June 2017. http://www.oecd-ilibrary.org/science-and...
; Tidd, Bessant e Pavitt (2001)TIDD, BESSANT J.J; PAVITT, K. Managing innovation: integrating technological, market and organizational change. 2nd ed. Chichester: John Wiley & Sons, 2001.; Chesbrough (2003)CHESBROUGH, H. Open Innovation: the new imperative for creating and profiting from Technology. Harvard Business School Press, Boston, MA: 2003.; Gassmann; Enkel e Chesbrough (2010)GASSMANN, O.; ENKEL, E.; CHESBROUGH, H. W. The future of open innovation. R & D Management, v. 40, n. 3, pp. 213-221, 2010.; Dereli, Durmusoglu e Daim (2011)DERELI, T.; DURMUSOGLU, A.; DAIM, T. U. Buyer/seller collaboration through measurement of beliefs on innovativeness of products. Computers in Industry, v. 62, n. 2, pp. 205-212, 2011.; Kostopoulos et al. (2011)KOSTOPOULOS, K.; PAPALEXANDRIS, A.; PAPACHRONI, M.; IOANNOU, G. Absorptive capacity, innovation, and financial performance. Journal of Business Research, v. 64, pp. 1335-1343, 2011.; Bueno e Balestrin (2012)BUENO, B.; BALESTRIN, A. Collaborative innovation: an open approach in the development of new products. RAE: Revista de Administração de Empresas, v. 52, n. 5, pp. 517-530, 2012.; Pires, Teixeira e Hastenreiter Filho (2012)PIRES, A. M. B.; TEIXEIRA, F. L. C.; HASTENREITER FILHO, H. N. Collaboration in activities of research, development and innovation: the who teaches us the model of centers and networks of excellence Petrobras/Coppe UFRJ. O&S, v. 19, n. 62, pp. 507-526, 2012.; Cheng e Huizingh (2014)CHENG, C. J.; HUIZINGH, E. K. R. E. When is open innovation beneficial? The role of strategic orientation. Journal of Production Innovation Management, v. 31, n. 6, pp. 1235-1253, 2014.; PINTEC (2014)PINTEC, 2014. Instructions for completing the questionnaire. Rio de Janeiro: IBGE, 2015. Available at: <http://www.pintec.ibge.gov.br>. Accessed June 2017. http://www.pintec.ibge.gov.br...
; Saebi e Foss (2015)SAEBI, T; FOSS, N. J. Business models for open innovation: Matching open innovation strategies with business model dimensions. European Management Journal, v. 33, pp. 201-213, 2015.; Ci-Rong e Che-Ju (2015)CI-RONG, L.; CHE-JU, L. New product adoption and sales performance from the importer perspective. Industrial Marketing Management, v. 44, pp. 98-106, 2015.; Caputo et al. (2016)CAPUTO, M.; LAMBERTI, E.; CAMMARANO, A.; MICHELINO, F. Exploring the impact of open innovation on firm performance. Management Decision, v. 54, n. 7, pp. 1788-1812, 2016.. |
Impactos da Inovação |
Trata-se dos resultados obtidos mediante um processo de inovação ou estratégia. Refere-se aos resultados das inovações geradas pelas empresas, sejam elas em produtos, serviços, processos ou modelos de negócios que devem, em algum grau, gerar resultados, influenciar ou melhorar o desempenho, com: a redução de custos; aumento da qualidade; aumento da produtividade ou da eficiência produtiva; melhorar os aspectos relacionados ao meio-ambiente; aumento ou inserção na participação de mercado. |
OECD (1997)OECD. Oslo Manual: Proposed Guidelines for Collecting and Interpreting Technological Innovation Data, 2nd ed. Oslo: OECD, European Commission, Eurostat, 1997. Available at: <http://www.oecd-ilibrary.org/science-and-technology/proposed-guidelines-for-collecting-and-interpreting-technological-innovation-data_9789264192263-en>. Accessed June 2017. http://www.oecd-ilibrary.org/science-and...
; OECD( 2005)OECD. Oslo Manual: Guidelines for collecting and interpreting innovation data, 3rd ed. Oslo: OECD, European Commission, Eurostat, 2005. Available at: <http://www.oecd-ilibrary.org/science-and-technology/oslo-manual_9789264013100-em>. Accessed June 2017. http://www.oecd-ilibrary.org/science-and...
; Rubera e Droge (2013)RUBERA, G.; DROGE, C. Technology versus design innovation's effects on sales and Tobin's Q: the moderating role of branding strategy. Journal Production Innovation Management, v. 30, n. 3, pp. 448-464, 2013.; Janeiro, Proença e Gonçalves (2013)JANEIRO, P.; PROENÇA, I.; GONÇALVES, V. C. Open Innovation: factors explaining universities as service firm innovation sources. Journal of Business Research, v. 66, pp. 2017-2023, 2013.; Cheng e Huizingh (2014)CHENG, C. J.; HUIZINGH, E. K. R. E. When is open innovation beneficial? The role of strategic orientation. Journal of Production Innovation Management, v. 31, n. 6, pp. 1235-1253, 2014.; PINTEC (2014)PINTEC, 2014. Questionnaire. Rio de Janeiro: IBGE, 2015. Available at: <http://www.pintec.ibge.gov.br>. Accessed June 2017. http://www.pintec.ibge.gov.br...
; Hausman e Johnston (2014)HAUSMAN, A.; JOHNSTON W. J. The role of innovation in driving the economy: lessons from the global financial crisis. Journal of Business Research, v. 67, pp. 2720-2726, 2014.; Terra; Barbosa; Bouzada (2015)TERRA, N.M.; BARBOSA, J. G. P.; BOUZADA, M. A. C. The influence of innovation in products and processes in the performance of Brazilian companies. RAI: Revista de Administração e Inovação, v. 12, n. 3, pp. 183-208, 2015.; Frederiksen e Knudsen, (2017)FREDERIKSEN, M. H.; KNUDSEN, M. P. From creative ideas to innovation performance: the role of assessment criteria. Creativity and Innovation Management, v. 26, n. 1, pp. 60-74, 2017.. |
Participação das Inovações nas Vendas |
O resultado ou a soma dos esforços empreendidos no processo de inovação, expressos pelas estratégias adotadas e pelos objetivos alcançados que culminaram em inovações capazes de influenciar positivamente a participação nas vendas. A expectativa com a adoção da estratégia de inovação aberta e os impactos das inovações é o aumento da participação das inovações nas vendas. |
OECD (2005)OECD. Oslo Manual: Guidelines for collecting and interpreting innovation data, 3rd ed. Oslo: OECD, European Commission, Eurostat, 2005. Available at: <http://www.oecd-ilibrary.org/science-and-technology/oslo-manual_9789264013100-em>. Accessed June 2017. http://www.oecd-ilibrary.org/science-and...
; Chiang e Hung (2010)CHIANG, Y.; HUNG, K. Exploring open search strategies and perceived innovation performance from the perspective of interorganizational knowledge flows. R&D Management, v. 40, pp. 292-299, 2010.; Kostopoulos et al. (2011)KOSTOPOULOS, K.; PAPALEXANDRIS, A.; PAPACHRONI, M.; IOANNOU, G. Absorptive capacity, innovation, and financial performance. Journal of Business Research, v. 64, pp. 1335-1343, 2011.; Laursen (2011)LAURSEN, K. User-producer interaction as a driver of innovation: costs and advantages in an open innovation model. Science and Public Policy, v. 38, n. 9, pp. 713-723, 2011.; Cheng e Huizingh (2014)CHENG, C. J.; HUIZINGH, E. K. R. E. When is open innovation beneficial? The role of strategic orientation. Journal of Production Innovation Management, v. 31, n. 6, pp. 1235-1253, 2014.; Terra, Barbosa e Bouzada (2015)TERRA, N.M.; BARBOSA, J. G. P.; BOUZADA, M. A. C. The influence of innovation in products and processes in the performance of Brazilian companies. RAI: Revista de Administração e Inovação, v. 12, n. 3, pp. 183-208, 2015.; Rubera (2015)RUBERA, G. Design innovativeness and product sales' evolution. Marketing Science, v. 34, n. 1, pp. 98-115, 2015.. |