Moral Obligation (Overall)
|
|
6.018
|
0.978
|
I think that it's my duty to consume sustainable fashion products. |
0.872 |
6.40 |
1.078 |
I would feel guilty if I didn't consume sustainable fashion products. |
0.716 |
5.03 |
1.692 |
To consume sustainable fashion products is in line with my principles. |
0.820 |
6.28 |
1.082 |
I think that all people should consume sustainable fashion products. |
0.732 |
6.36 |
1.130 |
Awareness of Consequences (Overall)
|
|
6.702
|
0.535
|
To consume fashion products in an unsustainable way will contribute to the increase of environmental impacts such as the emission of polluting gases. |
0.647 |
6.79 |
0.537 |
To consume fashion products in an unsustainable way will contribute to the exhaustion of natural resources. |
0.684 |
6.93 |
0.352 |
To consume fashion products in an unsustainable way will contribute to precarious working conditions and improper remuneration for employees in this sector. |
0.786 |
6.70 |
0.762 |
To consume fashion products in an unsustainable way will cause environmental impacts that will have short- and long-term consequences and effects. |
0.746 |
6.39 |
1.462 |
Attitude (Overall)
|
|
6.614
|
0.671
|
It's advisable for me to consume sustainable fashion products. |
0.780 |
6.68 |
0.745 |
It’s beneficial for me to consume sustainable fashion products. |
0.884 |
6.68 |
0.769 |
It’s enjoyable for me to consume sustainable fashion products. |
0.795 |
6.58 |
0.813 |
It’s worthwhile for me to consume sustainable fashion products instead of conventional products to contribute to environmental protection. |
0.811 |
6.52 |
0.950 |
Subjective Norms (Overall)
|
|
4.463
|
1.375
|
People who are important to me, as family and friends, think I should purchase sustainable apparel products. |
0.802 |
4.02 |
1.679 |
People who are important to me would approve of my purchasing sustainable apparel products. |
0.876 |
3.88 |
1.667 |
People who are important to me want me to purchase sustainable apparel products. |
0.834 |
5.49 |
1.500 |
Perceived Behavioral Control (Overall)
|
|
6.102
|
1.025
|
I believe I have the ability to continue to buy sustainable apparel products. |
0.855 |
6.22 |
1.029 |
If it’s entirely up to me, I am confident that I am able to continue purchasing sustainable apparel products. |
0.933 |
6.25 |
1.125 |
I am very confident that I will continue to buy sustainable apparel products. |
0.916 |
6.27 |
1.154 |
Whether or not I purchase sustainable apparel products is entirely up to me. |
0.736 |
5.68 |
1.475 |
Past Purchasing Behavior (Overall)
|
|
5.505
|
1.171
|
I have often tried to make sustainable fashion products purchase that is less harmful to the environment. |
0.882 |
5.21 |
1.398 |
I have frequently chosen the product that contributes to least to pollution when there is a choice. |
0.951 |
5.80 |
1.148 |
Purchase Intention (Overall)
|
|
6.541
|
0.845
|
I intend to purchase sustainable apparel products instead of conventional products. |
0.907 |
6.57 |
0.880 |
I plan to purchase sustainable apparel products instead of conventional products. |
0.890 |
6.42 |
1.054 |
I want to purchase sustainable apparel products instead of conventional products. |
0.913 |
6.63 |
0.873 |
Sustainable Fashion Consumption (Overall)
|
|
4.467
|
1.309
|
I choose clothing items from fair trade production, even if they are more expensive than conventional clothes. |
0.863 |
5.40 |
1.287 |
I choose clothing items from organic production (e.g., made from organic cotton). |
0.837 |
4.08 |
1.711 |
I choose clothing items with labels that guarantee absence of chemical pollutants. |
0.826 |
3.91 |
1.637 |