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Soft Power, Hard Aspirations: the Shifting Role of Power in Brazilian Foreign Policy* * http://dx.doi.org/10.1590/1981-38212014000100021 A previous version of this paper was presented at the 2012 International Studies Association Annual Conference in San Diego, USA. The authors would like to thank Leticia Pinheiro, Maria Regina Soares de Lima, Octavio Amorim Neto, Miriam G. Saraiva, Andres Malamud, Marcos Alan Ferreira, Nukhet Ahu Sandal, and the three anonymous reviewers with the Brazilian Political Science Review, for their invaluable comments and suggestions. Any errors are entirely our own. Marcelo M. Valença would also like to thank the Fundação de Amparo a Pesquisa do Rio de Janeiro (FAPERJ) for the post-doctoral scholarship that partially funded this research.

Journalists and policy analysts have highlighted the emergence of Brazil as a regional power. However, little attention has been paid to its foreign policy strategies. Brazil's rise to prominence in world politics represents the historical culmination of a foreign policy featuring two main strategies – persuasion and consensus building – both of which emphasise the use of soft power. We analyse four current foreign policy initiatives: the campaign for a permanent seat on the UNSC; the development of a nuclear submarine; Brazil's leadership of the UN peacekeeping mission in Haiti; and government support for Brazilian multinationals. We suggest a growing tension between these initiatives and the two strategies identified above. These initiatives reflect the view current among some policymakers that if Brazil is to rise as a global power it must play by the rules of great power politics.

Brazilian foreign policy; United Nations Security Council; nuclear submarine; BNDES


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