Organic products are controversial in relation to sensory quality. In that study an acceptance test was accomplished in relation to a group of attributes: color, aroma, flavor and overall impression, where sixty six consumers evaluated four samples of organic coffee and a sample of conventional coffee of four different commercial marks. For the accomplishment of that test a hedonic scale of nine points was used and the obtained results were analyzed by Internal Preference Map (PREFMD). PREFMD demonstrated that the sample of organic coffee ORG-4 obtained larger acceptance for the consumers in relation to the four attributes, showing that in that mark of coffee the attributes together turn it well appreciated. The mark of organic coffee ORG-1 was less accepted by the consumers in relation to the attributes color, flavor and overall impression. For the attribute aroma, the coffee CON was the one of smaller preference.
organic coffee; quality; sensory evaluation; Internal Preference Map
