The subject of this work is the innovation process in the university context. The purpose was, by means of an investigation of a specific innovation case in the cattle sector (Starea), to identify the essential factors that promote the transference of knowledge developed by scientific researches to the market. The methodology was a qualitative study of case. The techniques were: interviews and documental analysis. The results led to the identification of three factors that were essential to the success to the innovation. These factors are: a) the previously accumulated scientific knowledge; b) the importance of partnership between groups of research and enterprises and c) the culture disseminated in the market.
Research; development; applicability; process of innovation
