The development of new cultivars is the ultimate goal of breeding programs and is the result of many years of hard work and dedication of breeders and their teams. An important part of the process, often neglected by geneticists, is the stage from recommendation to the production of breeder seed (post-breeding). This paper discusses the role of the breeder in the recommendation, registration, protection and marketing of new cultivars. The breeder's active participation in all phases of post-breeding is fundamental to ensure that the cultivar reaches farmers quickly and can provide the benefits expected by society.
Varieties; marketing; advertisement; breeder seed; post-breeding
