What are the effects of appearing on television, for ordinary people, representatives of groups without official spokesmen, such as the young, the unemployed, the poor, etc.? Analysis of the television series "Que deviendront-ils?", which since 1984 has followed the progress of a class of children then in the first year of a Paris lycée, shows how television transforms the bodies, the self-presentation and even educational and occupational choices of these "anonymous celebrities".