Abstract
The concept of social management may be considered unreachable, even a dream, when observing the current context. However, it is crucial to emphasize social management and resist the concept of strategic management that is predominant in today’s administration area. Thus, the repetition of a theme that has been debated in Brazilian academia since the early 1990s is a journey in search of a better qualification for the central concept of this text: social management. Therefore, although we are at the beginning of the twenty-first century, it is crucial to return to the end of the eighteenth century to observe the concept of social management using the lens of enlightenment. Enlightenment or barbarism? That is the question.
Keywords:
Social management; Strategic management; Modernity; Postmodernity