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Extra! Extra! Metrorec's case reveals how QLW's ideological manipulation speech is operated

This paper aims at discussing the organizational interest when supporting the stated logics of Quality of Life at Work (QLW). This study applies the discourse critical analysis method in Metrorec's QLW program. Metrorec is a metro company based in Pernambuco-Brazil. Discursive categories allowed reaching the rhetorical arguments used by QLW ideology, which in its speech effectively makes the existing domination in employees-company relation fade away. The domination discourse of QLW looks at participation and commitment of the employee while covering up the negative effects of work over its performance.

quality of working life; organizational logic; critical discourse analysis


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