Abstract
The challenges faced by organizations include the process of constantly adapting and updating its structures and features in order to fulfill their institutional purpose. In a context of pressure and loss of members, this study is an attempt to understand what does or doesn’t motivate religious people to join, remain or leave religious institutions related to the Roman Catholic Church. Based on elements of institutional theory, the study aimed to analyze the relationship between the institutional features of religious institutions and their capacity to attract and retain people for religious life. The research method adopted a qualitative approach focusing on Catholic institutions, collecting data through documents, questionnaires responded by the institutions and a focus group with people who have left religious life in the religious institutions in the last 10 years. By analyzing the relationship between the religious institutions features and the data collected on attraction and retention of people for religious life, it was found that the systems of rules, standards, regulatory principles, beliefs, rites, symbolic universe and ideas, have a direct influence on the attraction and satisfaction or dissatisfaction of these people, depending on the degree of institutionalization and agency capacity. These elements are part of an ‘institutional script’ that reveals the individuals preferences based on the scenarios, characteristics and historical processes. The study also points out a tension between the perception of the individual and the institution.
Keywords:
Religious Institutions; Attraction; Institutional Theory.