Effect of transparency and social capital on fundraising intentions

Tondolo, Rosana da Rosa Portella; Tondolo, Vilmar Antonio Gonçalves; Bitencourt, Cláudia Cristina; Paiva, Ely Laureano

doi:10.1590/1679-395120220076x

Rosana da Rosa Portella Tondolo

Universidade Federal de Pelotas (UFPel) / Centro de Ciências Socio-Organizacionais, Pelotas - RS, Brazil

https://orcid.org/0000-0002-2410-8038

Vilmar Antonio Gonçalves Tondolo

Universidade Federal de Pelotas (UFPel) / Centro de Ciências Socio-Organizacionais, Pelotas - RS, Brazil

https://orcid.org/0000-0002-3116-2585

Cláudia Cristina Bitencourt

Universidade do Vale do Rio dos Sinos (UNISINOS) / Escola de Gestão e Negócios, Porto Alegre - RS, Brazil

https://orcid.org/0000-0002-9383-6952

Ely Laureano Paiva

Fundação Getulio Vargas (FGV EAESP) / Escola de Administração de Empresas de São Paulo, São Paulo - SP, Brazil

https://orcid.org/0000-0003-1203-0584

Rosana da Rosa Portella Tondolo - Ph.D. in Administration from the University of Vale do Rio dos Sinos (UNISINOS); Associate Professor of the Federal University of Pelotas (UFPel). E-mail: rosanatondolo@gmail.com

Vilmar Antonio Gonçalves Tondolo - Ph.D. in Administration from the University of Vale do Rio dos Sinos (UNISINOS); Associate Professor of the Federal University of Pelotas (UFPel). E-mail: vtondolo@gmail.com

Cláudia Cristina Bitencourt - Ph.D. in Administration from the Federal University of Rio Grande do Sul (UFRGS); Professor of the School of Management & Business of the University of Vale do Rio dos Sinos (UNISINOS). E-mail: claucbitencourt@gmail.com

Ely Laureano Paiva - Ph.D. in Administration from the Federal University of Rio Grande do Sul (UFRGS); Professor of Fundação Getulio Vargas (FGV EAESP). E-mail: ely.paiva@fgv.br

Rosana da Rosa Portella Tondolo: Conceptualization (Lead); Data curation (Lead); Formal Analysis (Lead); Investigation (Lead); Methodology (Lead); Project administration (Lead); Resources (Lead); Software (Lead); Supervision (Lead); Validation (Equal); Visualization (Equal); Writing - original draft (Lead); Writing - review & editing (Equal).

Vilmar Antonio Gonçalves Tondolo: Conceptualization (Supporting); Data curation (Supporting); Formal Analysis (Supporting); Investigation (Supporting); Methodology (Equal); Project administration (Supporting); Resources (Supporting); Software (Equal); Supervision (Supporting); Validation (Equal); Visualization (Equal); Writing - original draft (Equal); Writing - review & editing (Equal).

Cláudia Cristina Bitencourt: Conceptualization (Supporting); Data curation (Supporting); Formal Analysis (Supporting); Investigation (Supporting); Methodology (Supporting); Project administration (Supporting); Resources (Supporting); Software (Supporting); Supervision (Supporting); Validation (Supporting); Visualization (Supporting); Writing - original draft (Equal); Writing - review & editing (Supporting).

Ely Laureano Paiva: Conceptualization (Supporting); Data curation (Supporting); Formal Analysis (Supporting); Investigation (Supporting); Methodology (Equal); Project administration (Supporting); Resources (Supporting); Software (Supporting); Supervision (Supporting); Validation (Supporting); Visualization (Supporting); Writing - original draft (Supporting); Writing - review & editing (Supporting).

Dependable variable	Intention to Mobilize Resources
	b	SE
(Constant)	1.75	1.59
Control variables
Age	-0.03	0.03
Gender	-0.02	0.42
EXP	0.65**	0.24
SO	0.30	0,18
Experimental variables
Transparency	1.58***	0.41
SC	0.15	0.42
Interactions
Transparency x SC	0.76	0.82
R²	0.2753
R² change	0.0075
F-statistic	4.5596***
n	92

SC	Effect	SE	t	p	LLCI	ULCI
Without	1.20	0.58	2.06	0.0429*	0.04	2.36
With	1.96	0.57	3.43	0.0009***	0.82	3.10

		N	Mean	Std. Deviation	Std. Error
JK Investimentos strives to be transparent in its actions.	Not transparent	34	1.91	1.564	.268
	Transparent	46	5.67	1.826	.269
	Total	80	4.08	2.535	.283
JK Investimentos shows irregularities in the origin of its resources.	Not transparent	34	4.76	2.310	.396
	Transparent	46	2.37	1.970	.291
	Total	80	3.39	2.421	.271
JK Investimentos presents its social balance sheet on a yearly basis.	Not transparent	34	1.76	1.742	.299
	Transparent	46	6.07	1.583	.233
	Total	80	4.24	2.697	.301

		Sum of Squares	df	Mean Square	F
JK Investimentos strives to be transparent in its actions.	Between Groups	276.706	1	276.706	93.496
	Within Groups	230.844	78	2.960
	Total	507.550	79
JK Investimentos shows irregularities in the origin of its resources.	Between Groups	112.152	1	112.152	24.934
	Within Groups	350.835	78	4.498
	Total	462.988	79
JK Investimentos presents its social balance sheet on a yearly basis.	Between Groups	361.566	1	361.566	132.453
	Within Groups	212.922	78	2.730
	Total	574.488	79

		Sig.
JK Investimentos strives to be transparent in its actions.	Between Groups	.000
	Within Groups
	Total
JK Investimentos shows irregularities in the origin of its resources.	Between Groups	.000
	Within Groups
	Total
JK Investimentos presents its social balance sheet on a yearly basis.	Between Groups	.000
	Within Groups
	Total

		N	Mean	Std. Deviation	Std. Error
JK Investimentos already has a relationship with your social organization.	No social capital	41	2.56	2.157	.337
	Has social capital	39	4.87	2.364	.379
	Total	80	3.69	2.529	.283
JK Investimentos has already sponsored other projects developed by your social organization.	No social capital	41	2.02	1.930	.301
	Has social capital	39	4.23	2.507	.402
	Total	80	3.10	2.478	.277
JK’s social accountability manager is someone you know.	No social capital	41	2.07	1.903	.297
	Has social capital	39	4.56	2.479	.397
	Total	80	3.29	2.522	.282

		Sum of Squares	df	Mean Square	F
JK Investimentos already has a relationship with your social organization.	Between Groups	106.731	1	106.731	20.893
	Within Groups	398.457	78	5.108
	Total	505.187	79
JK Investimentos has already sponsored other projects developed by your social organization.	Between Groups	97.301	1	97.301	19.566
	Within Groups	387.899	78	4.973
	Total	485.200	79
JK’s social accountability manager is someone you know.	Between Groups	124.017	1	124.017	25.566
	Within Groups	378.370	78	4.851
	Total	502.387	79

		Sig.
JK Investimentos already has a relationship with your social organization.	Between Groups	.000
	Within Groups
	Total
JK Investimentos has already sponsored other projects developed by your social organization.	Between Groups	.000
	Within Groups
	Total
JK’s social accountability manager is someone you know.	Between Groups	.000
	Within Groups
	Total

		Frequency	Percentage	Valid percentage	Cumulative percentage
Valid	Manager of a social organization	92	100.0	100.0	100.0

		Frequency	Percentage	Valid percentage	Cumulative percentage
Valid	Finding a sponsoring company	92	100.0	100.0	100.0

	N	Minimum	Maximum	Mean	Std Deviation
Based on the scenario presented to you. do you consider it interesting?	92	1	7	4.75	1.902
How interesting do you find the scenario presented to you?	92	1	7	5.07	1.856
No. valid (on the list)	92

Transarency	Mean	N	Std. Devition
Not transparent	3.98	49	2.554
Transparent	5.91	43	1.444
Total	4.88	92	2.310

			Sum of Squares	df
MC4_ JK Investimentos strives to be transparent in its actions. * Transparency	Between groups	(Combined)	85.077	1
	Within groups		400.607	90
	Total		485.685	91

			Mean Square	F	Sig.
MC4_ JK Investimentos strives to be transparent in its actions. * Transparency	Between groups	(Combined)	85.077	19.113	.000
	Within groups
	Total

Social Capital	Mean	N	Std. Devition
No SC	3.47	45	2.085
Has SCh	4.62	47	2.038
Total	4.05	92	2.130

			Sum of Squares
MC1_ JK Investimentos already has a relationship with your social organization. * Social capital	Between groups	(Combined)	30.422	1
	Within groupss			90
	Total		412.728	91

			Mean Square	F	Sig.
MC1_ JK Investimentos already has a relationship with your social organization. * Social capital	Between groups	(Combined)	30.422	7.162	.009
	Within groups
	Total

Social Capital	Mean	N	Std. Devition
No SC	6.0222	45	1.30973
Has SC	6.4468	47	.95117
Total	6.2391	92	1.15425

			Sum of Squares	df	Mean Square
SO * Social Capital	Between groups	(Combined)	4.144	1	4.144
	Within groups			90	1.301
	Total		121.239	91

			F	Sig.
SO * Social Capital	Between groups	(Combined)	3.185	.078
	Within groups
	Total

Transparency	Mean	N	Std. Devition
Not transparent	6.1633	49	1.23063
Transparent	6.3256	43	1.06840
Total	6.2391	92	1.15425

			Sum of Squares	df	Mean Square
X_SO * Transparency	Between groups	(Combined)	.603	1	.603
	Within groups			90	1.340
	Total		121.239	91

			F	Sig.
X_SO * Transparency	Between groups	(Combined)	.450	.504
	Within groups
	Total

Capital Social		MC4_ JK Investimentos strives to be transparent in its actions
No SC	Mean	4.98
	N	45
	Std. Dev.	2.261
Has SCh	Mean	4.79
	N	47
	Std. Dev.	2.377
Total	Mean	4.88
	N	92
	Std. Dev.	2.310

			Mean Square
MC4_ JK Investimentos strives to be transparent in its actions. * Social Capital	Between groups	(Combined)	.835
	Within groups
	Total

			F	Sig.
MC4_ JK Investimentos strives to be transparent in its actions. * Social Capital	Between groups	(Combined)	.155	.695
	Within grups
	Total

Transparency		MC1_ JK Investimentos already has a relationship with your social organization
Not transparent	Mean	4.02
	N	49
	Std. Dev.	2.222
Transparent	Mean	4.09
	N	43
	Std. Dev.	2.045
Total	Mean	4.05
	N	92
	Std. Dev.	2.130

			Mean Square
MC1_ JK Investimentos already has a relationship with your social organization.	Between groups	(Combined)	.121
	Withim groups
	Total

			F	Sig.
MC1_A JK investimentos already has a relationship with your social organization. * Transparency	Between groups	(Combined)	.026	.871
	Within groups
	Total

		N	Mean	Std. Deviation	Std. Error
A JK investimentos procura ser transparente em suas ações.	sem transparência	34	1,91	1,564	,268
	com transparência	46	5,67	1,826	,269
	Total	80	4,08	2,535	,283
A JK investimentos apresenta irregularidades na origem dos recursos.	sem transparência	34	4,76	2,310	,396
	com transparência	46	2,37	1,970	,291
	Total	80	3,39	2,421	,271
A JK investimentos apresenta anualmente o balanço social.	sem transparência	34	1,76	1,742	,299
	com transparência	46	6,07	1,583	,233
	Total	80	4,24	2,697	,301

		Sum of Squares	df	Mean Square	F
A JK investimentos procura ser transparente em suas ações.	Between Groups	276,706	1	276,706	93,496
	Within Groups	230,844	78	2,960
	Total	507,550	79
A JK investimentos apresenta irregularidades na origem dos recursos.	Between Groups	112,152	1	112,152	24,934
	Within Groups	350,835	78	4,498
	Total	462,988	79
A JK investimentos apresenta anualmente o balanço social.	Between Groups	361,566	1	361,566	132,453
	Within Groups	212,922	78	2,730
	Total	574,488	79

		Sig.
A JK investimentos procura ser transparente em suas ações.	Between Groups	,000
	Within Groups
	Total
A JK investimentos apresenta irregularidades na origem dos recursos.	Between Groups	,000
	Within Groups
	Total
A JK investimentos apresenta anualmente o balanço social.	Between Groups	,000
	Within Groups
	Total

		N	Mean	Std. Deviation	Std. Error
A JK investimentos já apresenta relação com a sua organização social	sem capital social	41	2,56	2,157	,337
	com capital social	39	4,87	2,364	,379
	Total	80	3,69	2,529	,283
A JK investimentos já patrocinou outros projetos da sua organização social	sem capital social	41	2,02	1,930	,301
	com capital social	39	4,23	2,507	,402
	Total	80	3,10	2,478	,277
O gestor de responsabilidade social da JK é alguém conhecido por você	sem capital social	41	2,07	1,903	,297
	com capital social	39	4,56	2,479	,397
	Total	80	3,29	2,522	,282

		Sum of Squares	df	Mean Square	F
A JK investimentos já apresenta relação com a sua organização social	Between Groups	106,731	1	106,731	20,893
	Within Groups	398,457	78	5,108
	Total	505,187	79
A JK investimentos já patrocinou outros projetos da sua organização social	Between Groups	97,301	1	97,301	19,566
	Within Groups	387,899	78	4,973
	Total	485,200	79
O gestor de responsabilidade social da JK é alguém conhecido por você	Between Groups	124,017	1	124,017	25,566
	Within Groups	378,370	78	4,851
	Total	502,387	79

		Sig.
A JK investimentos já apresenta relação com a sua organização social	Between Groups	,000
	Within Groups
	Total
A JK investimentos já patrocinou outros projetos da sua organização social	Between Groups	,000
	Within Groups
	Total
O gestor de responsabilidade social da JK é alguém conhecido por você	Between Groups	,000
	Within Groups
	Total

		Frequência	Porcentual	Porcentagem válida	Porcentagem acumulativa
Válido	Gestor da organização social	92	100,0	100,0	100,0

		Frequência	Porcentual	Porcentagem válida	Porcentagem acumulativa
Válido	Encontrar um patrocinador	92	100,0	100,0	100,0

	N	Mínimo	Máximo	Média	Desvio padrão
Quão interessante é o cenário?	92	1	7	4,75	1,902
Quão realista é o cenário?	92	1	7	5,07	1,856
N válido (de lista)	92

Transparência	Média	N	Desvio padrão
sem	3,98	49	2,554
com	5,91	43	1,444
Total	4,88	92	2,310

			Soma dos Quadrados	df
MC4_A JK investimentos procura ser transparente em suas ações. * Transparência	Entre Grupos	(Combinado)	85,077	1
	Nos grupos		400,607	90
	Total		485,685	91

			Quadrado Médio	F	Sig.
MC4_A JK investimentos procura ser transparente em suas ações. * Transparência	Entre Grupos	(Combinado)	85,077	19,113	,000
	Nos grupos		4,451
	Total

Social Capital	Média	N	Desvio padrão
sem	3,47	45	2,085
com	4,62	47	2,038
Total	4,05	92	2,130

			Soma dos Quadrados	df
MC1_A JK investimentos já apresenta relação com a sua organização social. * Capital social	Entre Grupos	(Combinado)	30,422	1
	Nos grupos		382,306	90
	Total		412,728	91

			Quadrado Médio	F	Sig.
MC1_A JK investimentos já apresenta relação com a sua organização social. * Capital social	Entre Grupos	(Combinado)	30,422	7,162	,009
	Nos grupos		4,248
	Total

Social Capital	Média	N	Desvio padrão
sem	6,0222	45	1,30973
com	6,4468	47	,95117
Total	6,2391	92	1,15425

			Soma dos Quadrados	df	Quadrado Médio
SO * Social Capital	Entre Grupos	(Combinado)	4,144	4,144	4,144
	Nos grupos		117,095	117,095	1,301
	Total		121,239	121,239

			F	Sig.
SO * Social Capital	Entre Grupos	(Combinado)	3,185	,078
	Nos grupos
	Total

Transparência	Média	N	Desvio padrão
without	6,1633	49	1,23063
with	6,3256	43	1,06840
Total	6,2391	92	1,15425

			Soma dos Quadrados	df	Quadrado Médio
X_SO * Transparency	Entre Grupos	(Combinado)	,603	1	,603
	Nos grupos		120,636	90	1,340
	Total		121,239	91

			F	Sig.
X_SO * Transparency	Entre Grupos	(Combinado)	,450	,504
	Nos grupos
	Total

Capital Social		MC4_A JK investimentos procura ser transparente em suas ações
Sem	Média	4,98
	N	45
	Desvio padrão	2,261
Com	Média	4,79
	N	47
	Desvio padrão	2,377
Total	Média	4,88
	N	92
	Desvio padrão	2,310

			Quadrado Médio
MC4_A JK investimentos procura ser transparente em suas ações. * Capital social	Entre Grupos	(Combinado)	,835
	Nos grupos		5,387
	Total

			F	Sig.
MC4_A JK investimentos procura ser transparente em suas ações. * Capital Social	Entre Grupos	(Combinado)	,155	,695
	Nos grupos
	Total

Transparência		MC1_A JK investimentos já apresenta relação com a sua organização social
Sem	Média	4,02
	N	49
	Desvio padrão	2,222
Com	Média	4,09
	N	43
	Desvio padrão	2,045
Total	Média	4,05
	N	92
	Desvio padrão	2,130

			Quadrado Médio
MC1_A JK investimentos já apresenta relação com a sua organização social. * Transparência	Entre Grupos	(Combinado)	,121
	Nos grupos		4,585
	Total

			F	Sig.
MC1_A JK investimentos já apresenta relação com a sua organização social. * Transparência	Entre Grupos	(Combinado)	,026	,871
	Nos grupos
	Total

[1] Rosana da Rosa Portella Tondolo - Ph.D. in Administration from the University of Vale do Rio dos Sinos (UNISINOS); Associate Professor of the Federal University of Pelotas (UFPel). E-mail: rosanatondolo@gmail.com

Brasil

Brasil

Effect of transparency and social capital on fundraising intentions

Abstract