Abstract
This research aimed to devise a Grounded Theory to explain how the resources constituting the Economy of Communion (EoC) business management are socially constructed. To address the issue, the Resource-Based View (RBV) was used as a theoretical awareness-raising mechanism and a Grounded Theory was devised. Data collection took place through interviews and documentary analysis. For the analysis, open, axial, and selective coding, as well as theoretical samplings, were performed in a simultaneous and recursive process. As a result, seven categories emerged, which, related to each other and having a central category, generated the Axiological Theory of Communion, claiming that entrepreneurs' axiological influence and the culture of communion are the key elements for the social construction of resources that constitute the management of businesses based on the EoC.
Keywords:
Economy of Communion; Grounded Theory; Axiological Theory of Communion.