Impression management has been used by organizations as a powerful tool to get resources from the environment they belong. In this perspective, an organization that shapes its image in a way it creates positive impressions to the other environment components, is in fact legitimating its activities by people that support the organization goals and actions. This article addresses impression management as a part of the studies on power and other symbolic elements of the organizational environment. Taking the Central Bank of Brazil as an example of a public organization that recognizes and uses these techniques on the management of the national financial system, this paper identifies the main elements of this perspective on the organization trades.
impression management; power; symbolism
