Business strategies and corporate sustainability: an ethical linkage

Estrategias de negocio y sostenibilidad corporativa: un vínculo ético

Abstract

This study explores the following theoretical research question: How can business ethics help to reframe corporate sustainability strategies? This paper’s contribution to corporate sustainability (CS) theory is the interconnection of concepts and models from disparate fields of thought, addressing gaps of perception that can impair the development of CS strategies. This paper’s main result is a comprehensive and articulated framework that links the societal level of sustainability to the organizational dimension of CS and the individual dimension of managers’ moral orientation. The framework reinforces the perception that business ethics driven by a normative orientation could improve CS results when supported by an organizational culture that allows reversing ethical blindness.

Keywords:
Business ethics; Corporate sustainability; Ecoinnovation; Strategies; Ethical blindness