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Perception of information and of its relevance in the institutional setting: from the perspective of managers and leaders

Considering the volume and speed of information permeating the organizational environment, this article aims to help understanding and contextualizing this information, by assessing leaderships, in order to determine the perception of information and of its relevance in the organizational context. Information is responsible for contributing so that decision-making meets the company's expectations. In the light of the theory proposed by Choo (2003), this article reaffirms that information must be processed, with a view to reducing or avoiding uncertainty and supporting organizational decisions; to do that, the way how it is perceived is crucial to fulfill its purpose. The methodology adopted aims to answer to the questions: "How is information perceived in the organizational setting?" and "What is the relevance of information?". This is a case study carried out in a private, multinational, organization, from the reforestation sector. In the results, we could infer that those who are involved have a remarkable perception of information and of its importance, although it was observed that, in some situations, there is a need to improve information flow, tools, and management, so that, in the organizational context, it constitutes a means for effective decisions. We identified that the need for information and its acquisition, storage, products and services, use and dissemination, according to Choo's model, highlight the perception of information and of its relevance in the institutional setting. Subsequently, the study suggests to measure information impact and influence and to broaden perception from the perspective of subordinates.

Information perception; Information relevance; Information in the institutional setting


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