We present the temporal paradigm from the current perspective of the Information and Knowledge Society. We analyse the virtual time in the sphere of ICT. We study the time in the media and the offer of "real time", of what it's immediate, in a Global Society, as well as their relationship with information requests made by users and citizenship. A call is made for an ethic and transparency effort in a totally global age and within a world which is marked by IT and information time.
Chat; E-mail; Duration ofthe time; Informative sources; Globalization of the information; Information and communication; Global world; New technologies; Journalism; Real time; Information time