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Gender and politics in Brazilian news magazines: absences and stereotypes

The present article analyses the relationship between gender and politics in Brazilian weekly news magazines Veja, Época e Carta Capital, in 2006 and 2007. Data allows a discussion about the scant presence of women in news magazines and the presence of gender stereotypes that refer to understandings of women's role and their competence to act in public life. Analysing women who had most visibility within the chronological limits of the research - Heloisa Helena, Marta Suplicy e Dilma Rousseff -, it discusses representations of femininity and masculinity, private and public, that give specific meanings to the presence of men and women in politics and the media.

Gender; Media; Politics; Representation; Stereotypes


Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
E-mail: cadpagu@unicamp.br