This work describes the reception of the Brazilian telenovela Gabriela, Cravo e Canela in the year of 1977 in Portugal. The corpus is composed of two daily newspapers (Diário de Notícias, Diário de Lisboa) and two weekly papers (Expresso e O Jornal); The methods of analisys are presented. Afterwards the Agenda of the telenovela Gabriela... is identified in these newspapers and compared with the Agenda of Brasilian Cultural Industry in Portugal. The conclusion aims at a relation between the exhibition of the telenovela and the rise of a new society with new women's models and life styles.
Gender; Media Analysis; Reception Studies; Brazilian Telenovelas; Life Styles
