ABSTRACT:
Identification of new ornamental plants among native species widens the offer of new products for the floricultural market. However, before indicating the use of a species as potentially ornamental, evaluation of its aesthetic features by possible consumers is of great importance. Thus, the aims of this study were identification and evaluation of the ornamental potential of new plants as cut foliage. The ornamental potential of species was determined based on the methodology that considers qualitative and quantitative characteristics of ornamental importance for the consumer market. Each criterion was assessed by scores from ten (minimum) to 100 (maximum). Baccharis milleflora and Baccharis tridentata were selected in the Atlantic Forest, region of forest edge, because they has frequent occurrence in the landscape, long stems, lush leaves, with outstanding color in the landscape and rustic aspect apparently. These two species showed high potential to be used as ornamental cut foliage, confirming adequate performance as complementary features in floral arrangements.
Key words:
Asteraceae; sensory analysis; floral arrangement; native plants; prospecting
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