The paper examines the challenges that exist in Brazil, with respect to the institutionalization of geographical indications of agricultural food products, based on the European experience. The recent expansion in the number of experiences of differentiation has not been able to engender changes required to stabilize a system that currently shows up extremely fragile and lacking coordination. The study is based on a comparative approach between the Brazilian and European legal framework considering the existence of diverse experiences of geographical indications of Spain (Andalusia) and Rio Grande do Sul (Serra Gaucha).
geographical indications; Brazil; Spain; institutionalization processes