The cultural heritage recognition through the concept of cultural landscape is already widespread in Europe since 1992 UNESCO Convention, but it is recent in Brazil, with the label created by IPHAN in 2009 and its implementation in 2011, in the rural german immigration areas called Rio da Luz and Testo Alto, in Santa Catarina. This study aims to show alternatives for the management of these areas and the results obtained through the multicriteria methodology for decision aiding (MCDA-C) applied with IPHAN managers demonstrate the continuity of rural family activity as fundamental for the cultural landscape preservation.
cultural landscape; geographical indication; rural family agroindustry.