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TRANSCREATION, TRANSCONCEPTUALIZATION AND POETRY

Abstract

Transcreation is widely used in discussions about translation theory. It was created in a particular cultural context, developed mainly from the Concrete Poetry in view of a specific application befitting to its proposals. This paper aims to define a conceptual hue for trancreation, based on theories of Haroldo de Campos, and apply it to an analysis of the translation of the poem “Blanco”, by Octavio Paz.

Keywords
Literary translation; Transcreation; Haroldo de Campos; Octavio Paz

Universidade Federal de Santa Catarina Campus da Universidade Federal de Santa Catarina/Centro de Comunicação e Expressão/Prédio B/Sala 301 - Florianópolis - SC - Brazil
E-mail: suporte.cadernostraducao@contato.ufsc.br