ABSTRACT
By examining everyday culture (in times of the covid-19 pandemic) through the analysis of fragments of the Industry of the Imaginary, this article captures signs of the devaluation of the ethical concept of humanity, whether as a condensation of values that involve solidarity and empathy, or as the maximum expression of the human species in time and space. In this context, it should be noted that, as Paul Valéry pointed out (according to the reading by Adauto Novaes), “the spirit” became “superfluous.” It should also be noted that the demeaning of what is understood as human intelligence, in a process that reduces humanity to an instrumental expedient (a means), to some extent disposable, colonized by capital. The pandemic, as a concentration of events at the cultural level, makes all of this visible.
KEYWORDS:
Covid-19; Industry of the Imaginary; Spirit; Culture; Live Image domain