ABSTRACT:
Universal Early Childhood Education is a recent achievement in Brazil, reached in 1988 with the new Federal Constitution. The National Education Plan (PNE) of 2014 defined as a goal a rate of enrollment of at least 50% of the children under three in daycare centers, reinforcing the obligation for children between four and five to be enrolled in pre-schools. However, according to INEP, in 2018, the actual enrollment levels were of 32.7% for the first age group and of 91.7% for the latter. It is in this scenario that the market has been finding a niche for "new products". In the present article we analyze the material named Entrepreneurship and social impact companies for early childhood, whose goal is "to support entrepreneurs interested in developing impact companies for early childhood." The analysis of this document indicates how poverty in early childhood has been transformed into merchandise, albeit under the pretext of a new form of philanthropy.
Keywords:
Early Childhood; Entrepreneurship; Social Impact Business