ABSTRACT:
This article problematizes the phenomenon related to the production and consumption of fake news - criticizing the cultural industry and Excited Society in the “post-truth era” in which a considerable part of the public is addicted to both the consumption and the uninterrupted transmition of audiovisual messages. The research hypothesis holds that market logic advances journalistic work, invades the private realm of life, and institutionalizes, as an acceptable ethos, the production of a fake existence that makes itself par and nurtures itself in the semiformation - Halbbildung. The vigor of the analysis is based on updating the concept of Bildung, in the scope of school education, capable of contributing to the broadening of the understanding of the logic of the production machine with its increasingly addictive doses of visual shocks that excite, hinder, undermine the senses and the capacity for criticism and self-criticism of individuals.
Keywords:
Fake news; Formation; Semiformation; Bildung; Halbbildung