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The financial element and the Education for Responsible Consumption

This article discusses the financial aspect in the scope of Education for Responsible Consumption. It presents a didactic description of the current financial scenario, in which the global financial crisis stands out. Such crisis influences the motion stimulus and restraint of world economies and it is reflected in consumption patterns, which may, in situations of indiscriminate supply of credit, favor the indebtedness of households. In this context, it was created in Brazil in 2010 the National Strategy for Financial Education - ENEF, a State program that aims to educate people financially. This program is briefly discussed and it is assumed that financial education must be inserted under the responsible consumption, which includes aspects regarding environment, health, advertising, law and ethics. It analyzes four examples of facts/situations reported by the media to highlight the complexity involved in consumption. Finally, this paper establishes a relationship between consumer education and the Freirian concept of education.

Financial Education; Responsible Consumption; Teaching


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