An “unfaithful heiress” in the origins of mass society, Victoria Ocampo, Argentina, 1920s

ABSTRACT

In this article we propose to analyze Victoria Ocampo (1890-1979) as an artistic and cultural manager in Argentina in the 1920s. For this, we resort to the categories around gender and class and the notion of “unfaithful heiress”. We carry out this approach from the fourth volume of Viraje’s Autobiography and some current news magazines of the time. We hypothesize that Ocampo originally positions herself through the articulation of the public and the private vacancy areas of the State, desired by the ruling class at the beginning of a mass society.

KEYWORDS: Victoria Ocampo; Gender; Class; State; Heritage; Mass society