Abstract
In this article, I analyze the construction of Luiz Ruffato's opening address for the 2013 Frankfurt Book Fair. I approach Ruffato's text as a polemic, and discuss some of the tensions generated by the speech's initial critical reception. I demonstrate that Ruffato's address - in relation with its enunciative context and the disputes around territories and discursive places that the event set in motion - becomes a speech act that reveals the emergence of a new culture in the artistic field that is taking place in contemporary Brazilian literature.
Keywords:
critical speech; contemporary literature; contemporary literary critic; Luiz Ruffato