Behavior analysts have some difficulties in communicating their knowledge to other scientific communities, mainly to those that could apply it, like teachers, parents, nurses, engineers and so on. This essay presents some reflections, as well as promotes discussions, on the reasons why those difficulties occur, and points out ways to overcome them. The adequate communication between behavior analysts and non-analysts is important on account of the social return it conveys.
communication; behavior analysts; non-analysts; behavior analysis; education