This paper problematizes the strategies through which the permanent updating of knowledge has been imposed as indispensable to the contemporary professional profile. In order to do that, I have worked with the Foucauldian concepts of discourse, care of the self and technologies of the self, as well as Lazzarato and Negri's concept of immaterial work - articulated with a criticism of human capital - to analyze the supplement called Jobs & Opportunities of Zero Hora newspaper. Focused on behavioral and technical requirements, I have highlighted some implications: self-knowledge has become the answer to work triviality, leading the subjects to establish superficial relationships with themselves and the others; the search for technical knowledge has generated contingents of skilled workers that lag behind; innovation has become a "hinge" between the market and the requirement for new knowledge. Nowadays, the perishable situation of worker training dominates worker learning.
Worker training; New capitalism; Professional profile