This text has as objective answering to a question a long time hidden in education, that is, if is possible to think seduction as a professional strategy in pedagogical relation. To such, we analyzed six figures of literature great seductors: Socrates, Casanova, Don Juan, Valmont, Johannes and Sheherazade. This analysis allowed for understanding that, if seduction is sometimes related to allurement, on the other hand, it is far from being always negative. This way, we recognize some characteristics of a positive seduction, i. e., we identify condictions of an ethical use of seduction at teaching.