This article sums up an ongoing debate on mediatic culture and children education. Based on the social impact of the huge communication and entertainement corporations, it proposes the concept of a mediatic culture system to account for the growing complexity of the culture industry field. It thus analyzes two interconnected subjects: 1) the mediatization of culture and the mediatic culture production, and 2) the socializing and pedagogical function of the mediatic culture system in modern societies, focusing especially on advertising.
Media; Education; Mediatic culture; Childhood; Culture industry