ABSTRACT
The overall objective was to understand how the four largest companies in the higher education market in Brazil – Cogna Educação, YDUQS, Grupo Ser Educacional and Ânima Educação – managed to stand out, in a short time, as the largest education companies in the country, the most profitable ones and with greater expansion compared to companies in the service sector of the market. The examination was based on the analysis of Cogna’s primary documents, consisting of financial statement reports, available on its website, and relating to six quarters (2019; 2020 and 2021). The study indicates that the mission of these educational groups is not, primarily, to meet the educational demands of society, but focuses on offering highly profitable services, in line with the business of strictly economic companies.
Keywords
Kroton; Estácio; Educational services; Commodification of education
Thumbnail
Fonte: