Forest certification and final consumer: a study in the furniture industrial park of Ubá, MG

Abstract

The present work had the objective to evaluate the vision that the consumer of the Ubá furniture industrial park (MG), toward the forest certification. A questionnaire was applied to the consumer that had visited the seventh edition of the fair of the Ubá furniture industrial park. About 48% of the consumers said to know what was certificate wood, but they confused it with legalized wood. Little more than 40% said to know what it means forest certification, but few consumers recognized the stamps of FSC or CERFLOR, when showed. It is concluded that the consumers are unaware of the forest certification, even so have demonstrated concern with the environment sustainability, which is the support for the forest certification.

Key words
consumer behavior; CERFLOR; FSC.