Abstract
In the Seminar of ethics, Lacan has opposed the analytical pastoral and the “do not give away on your desire” ethics. By putting the desire as a parameter, such an ethics questions the universal values to achieve a supposed good life. Here we compare this formulation to the ethics of the “benedictory of desire”, highlighted by Lacan in Television. If in the 7th Seminar we have a critics about the ideal of happiness, associated to the market of the goods, on the “benedictoty of desire” ethics happiness appears only as a symptom, tied to the different modes of enjoyment, which is a possible way to question about the contemporary injunction to enjoy, bound to a certain “high performance” culture.
desire; ethics; happiness; enjoyment; morale