Abstract
The aim is to examine the posts on the soap opera “Tieta” in Viva Channel’s official profile in Facebook and the comments of its followers. The central argument points out that the mobilization of images and videos of an empowered female character like Tieta fuels debates in the social network about gender relations. The texts that follow the posted material stimulate the public to take a more active role through the Internet . The followers’ comments point out that the replay of “Tieta” is a memory device of televised fiction that reveals areas of clash and negotiation regarding cultural changes.
Keywords
Tieta; Viva Channel; facebook; soap opera