Abstract
This paper aims to present neomaterialist theories, aiming its application in the social communication domain. The concept of mediation is proposed as central to understand the communicative process, taking seriously the agency of objects and their materiality. The article starts from the hypothesis that the majority of communication studies values anthropocentric perspectives, intersubjective, contextual and transcendent relations. This posture would not be able to encompass all the complexity of communicational phenomena in general, and those of digital culture in particular. The article presents a methodological proposal for a neomaterialistic analysis of infocommunicational objects.
Keywords
materiality; mediation; social communication; cyberculture