The presence of national film at cinema rooms in Brazil: a study about co-distribution

Abstract

The presence of national film at cinema rooms in Brazil: a study about co-distribution - The Brazilian film market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identified in the co-distribution of Brazilian cinema.

Keywords
Brazilian cinema; marketplace; distribution