Abstract
From the comparison between the thought of Landowski and Zilberberg, two semioticians who question the regency of the sensitive in the installation of the meaning of the world, this paper discusses the emergence of styles from the semantic and aesthetic constraints of two spheres of communication: the mediatic and the literary. In order to achieve this, we consider the body of the actor of the enunciation in the necessary relationship established with the actor of the utterance.
Keywords
body; esthesia; presence; semiotics