This paper focuses on symbolic violence and discourse on social network sites. We discuss some of the mechanisms through which social stigma is exposed and reinforced on Facebook, focusing on fanpages dedicated to humorous content. To support the discussion we present a qualitative study with one case study of a popular fanpage, "Depression Diva", from which posts and comments are analyzed. Results show evidences that both the content of the pages and the interactions (comments, likes and shares) reinforce and naturalize stigmas.
symbolic violence; stigma; online social networks; Facebook; computer mediated discourse analysis