This study focuses on the power dynamic of a particular space: Brazilian Airlines Companies. Applying the concepts of Organizational Theory and Economic Sociology, it was possible to analyze the strategies of TAM and GOL airlines, which are companies that dominate the aviation market. Gathering institutional information from those companies, from government entities which control those companies' activities, and also from the business media, this study focused on indicating the social actors responsible for structuring these dominant companies. Both companies operate in the aviation market , but they also operate in the stock market. GOL business model, particularly the use of private equities tools, can be considered a determinant factor for the new configuration of this industry. In terms of financial market, TAM adopts similar strategy to that adopted by GOL. The recent aviation crisis and the financial crisis of 2008 strongly affected both companies, particularly their stock market value.
Aviation market; Economic sociology; Market sociology; Organizational theory
